Author Archives: Linda Neukirchner

Customer experience accounts for more than just the quality of food plated and served to hungry diners or handed to on-the-go eaters in paper bags out drive-thru windows; rather, it’s how customers feel about their overall restaurant experience. Customer experience, or CX, is also about customer service, emotional appeal, delightful digital experiences, and simply feeling […]

The growing spending power of Gen Z, who now comprise 32 percent of the global population, is having a transformative effect on consumer industries of all kinds—and the restaurant industry is no different. In 2020, Gen Z’s spending power is estimated to be in the range of $29 to $143 billion, surpassing that of the […]

The seemingly endless potential of Big Data is helping organizations across a variety of sectors generate success through the power of knowledge, and the restaurant business is certainly one that has benefited tremendously from its use. According to Boston Consulting Group’s 2018 digital maturity survey, data and analytics programs have helped restaurants make improvements including: […]

Today’s modern connected consumers hold the power to summon virtually anything with just their phones — whether it’s clothing, furniture, a ride or even a Christmas tree. And when it comes to food in particular, the expectation to have their favorite dine-in meals delivered directly to their door is now more demanding than ever. According […]

From garnering customer feedback via reviews to artfully designing dishes worthy of an Instagram share, social media has shaped much of how the restaurant business now interacts with digital-savvy consumers. And although Facebook remains on top of the leaderboard, with 91% of restaurants leveraging it for their social media marketing, it may be time for […]