Leadership Team

Rom Krupp | Founder & CEO

Rom Krupp is a visionary, disruptor, and thought leader with over 24 years of experience innovating technologies for the restaurant and hospitality industries. Prior to launching OneDine Rom founded Marketing Vitals, the most comprehensive analytics solution specifically developed for the restaurant industry and currently used in over 200 brands around the world to drive top-line sales. An official member of the Forbes Business Council, Rom’s passion is to help drive growth in the restaurant industry while maintaining a purpose-driven culture.

Vance Miller | Chief Revenue Officer

Vance has experience advancing technology firms from startup to acquisition with recurring annual revenues of more than $30 million. He is responsible for creating rapid, efficient and predictable revenue growth for OneDine while establishing an infrastructure to support direct enterprise sales, channel/reseller networks, and other profitable revenue streams.

Shama Hyder | Chief Marketing Officer

A visionary business strategist for the digital age, Shama launched one of the first B2B Digital Media agencies. She is a recipient of the Technology Titan Emerging Company CEO Award and is a highly sought-after keynote speaker who has been invited to share the speaking stage with the world’s top leaders from the Dalai Lama to President Obama.

Richelle Franklin | Chief Operating Officer

Richelle has over 20 years of experience in leading operational strategies and training for the restaurant industry. She has a history of affecting measurable increases in revenue by partnering with clients to optimize guest frequency and experiences.

Mike Block | Chief Financial Officer

Mike is an operational-friendly CFO whose 40-year tenure in the restaurant industry has focused primarily on relationships. He is proficient at building systems to optimize efficiency and maximize profitability for both restaurants and suppliers.

Amar Pai | Chief Technology Officer

Amar is a functional systems engineer with a proficiency for taking ideas and bringing them to life through technology. His hard work and commitment to innovative design have emerged in both the Marketing Vitals and OneDine suite of products.

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Rob West | EVP & Business Transformation Specialist

Rob is an Information Technology professional with over 20 years of executive leadership in large multi-concept public restaurant companies. He has worked with brands such as The Cheesecake Factory, Grand Lux Café, North Italia, Rock Sugar, El Torito, Koo Koo Roo, Coco’s, Carrows, and others. Rob has a proven record of driving innovative change, driving stakeholder value, and operational efficiencies through passionate and bold consultative engagement. Rob has a deep understanding of restaurant operations leveraging his decade of work in restaurant operations at the beginning of his career.

Dave Mathews | Vice President

Dave is a consumer-focused product inventor who worked with teams to create the Slingbox, which won an Emmy and Make Magazine, which spun off products like MakerBot. He designed an application that went to #1 as the most downloaded in the iTunes store. Dave has in-depth expertise in machine-to-machine identity and barcode reading to trigger automated interactions in the real world.

Linda Neukirchner | Vice President of Marketing

A results-focused marketing professional, Linda is experienced in the successful branding and promotion of marketing solutions for the restaurant industry. Her background includes project management, budget oversight, and franchisee adoption, and she currently serves as the Co-Chair of the Marketing Executives Group of the National Restaurant Association.