Mobile technology has revolutionized every industry, including the one that most closely relies on the power of human, rather than technological, interaction: hospitality, specifically in the hotel space.
Already, in the years leading up to 2020, hotels were in the process of embracing tech solutions that covered everything from improved check-in methods, to mobile payments and online ordering for room service and on-premise dining.
Then, once the pandemic hit, the need to fully and quickly adopt contactless solutions required even more urgency.
While many hotels are focusing on tech designed specifically to handle the lodging element of their property, it’s important to remember the integral importance of a food and beverage program in the success of any hotel.
Taking a laissez-faire attitude toward the food and beverage side of the business can result in disappointing guest dining experiences that reflect negatively on the property as a whole. If you haven’t adopted contactless ordering and payment solutions, here’s why you should consider upgrading your restaurant technology.
The age of convenience
Convenience was already strengthening its grip on the reins of the dining kingdom even before COVID-19 reshuffled the cards and made it the undisputed dictator for life.
As a result of COVID, a public already increasingly accustomed to having the world at its fingertips was suddenly able to have even more goods and services delivered directly to their doors with just a few taps on a mobile device.
When COVID-19 is nothing but a memory, you can bet that no one’s going to be in a hurry to let that convenience go.
Data analysis
Another advantage of improved technology in restaurant systems, as well as mobile and web technology, is the increased ease of gathering useful information about customers and the powerful advantages that information can provide for those who harness it correctly.
Through analytical modeling and reporting, the data gathered by this technology can be used to generate actionable insights, which can then be put to use to further enhance the guest experience.
Efficiency
The economic realities of today make efficiency in hotel restaurant operations more important than ever.
An easy-to-use, effective online ordering and payment system can have a tremendous impact on just how efficiently your food and beverage services can run, both from the front and back of the house.
From employee management, to tracking inventory, to customer relationship management, to increased payment options and more, if you’re not taking advantage of this growing technology, you’re ceding the field to other establishments that are.
Solutions like OneDine’s offer easy initial setup and data-driven insights to make your operations more efficient and your service more personalized.
Guests can easily check-in, order, and pay right from their mobile device without having to wait for wait staff to get to them.
Orders can be placed from anywhere on the property, from guest rooms to poolside, to be quickly and efficiently delivered without interrupting your guest’s enjoyment of your other services. Guests can also receive customized recommendations by inputting their dietary preferences, favorite cuisines, dishes, spice levels, and more.
Rebuilding the public’s willingness to travel and enjoy fine dining experiences is not going to be an easy task when the time comes to put away our masks and get back into the world.
Those who are able to earn the trust of that traveling public will no doubt do so in large part thanks to the power of new and emerging technology. The time to embrace the future is now.
