Thought Leadership
What we believe about restaurants and technology.
Perspectives on where hospitality is going, from people who have spent their careers in it.
Thought Leadership
Are You a Gatekeeper or a Gate Opener?
Rom asks whether the people protecting a business are actually protecting the status quo, and works through three familiar excuses: no time, too much already invested, and under contract.
Rom Krupp · November 5, 2026 · 4 min read
Thought Leadership
Maybe Restaurants Don't Really Sell Food
Rom argues restaurants have defined themselves too narrowly as food businesses, and that what actually draws people out is human connection, something technology should protect, not replace.
Rom Krupp · November 3, 2026 · 5 min read
Thought Leadership
Is Your POS Provider Tariffing You?
Rom asks what happens when the POS a restaurant chose becomes the gatekeeper for every other technology it wants to buy, and what operators should expect from any platform they sign with.
Rom Krupp · October 29, 2026 · 2 min read
Thought Leadership
The Human Cost of Eating Alone
Part 2 of a three-part series on restaurants, technology, and human connection. What the research says about social connection, health, and what we risk losing.
Rom Krupp · October 26, 2026 · 6 min read
Thought Leadership
From Bowling Alone to Dining Alone
Part 1 of a three-part series on restaurants, technology, and human connection. What if declining restaurant traffic is a symptom of something much bigger?
Rom Krupp · October 14, 2026 · 6 min read
Thought Leadership
The Product Was Bigger. The Customer Thought It Was Smaller.
A&W’s Third Pounder is a powerful example of how a better product can still fail when customers don’t perceive its value the way you expect. With more than half of product launches missing their business targets, according to McKinsey, the lesson is simple: test how customers interpret your product, not just whether they like it.
Rom Krupp · October 12, 2026 · 4 min read
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