The rapid evolution of contactless and order ahead technology and the unique payments opportunities now found in casual dining, malls, parking lots, virtual food halls, hotels, and everywhere in between.
Bartaco has evolved its service model during the COVID-19 pandemic, adding such lifestyle offerings as “picnic on the patio” and layering on touchless ordering and menus via quick response or QR codes according to CEO and co-founder Scott Lawton.
Changes are happening in real-time, though. At 22-unit bartaco, one of the brand’s early pandemic tactics was to pivot to a QR-based dine-in model. The brand anchored its virtual host system with Wisely and supported the QR experience
QR codes reduce literal touchpoints when consumers order and eat food, people who use mobile wallets purchase items at a 23% higher rate than those paying with a card or cash. They also spend 2.4% more on each purchase.
As we roll out this technology, we are committed to remaining nimble and responsive to our guests’ needs. During this time of uncertainty, it is amazing to see how engaged our long time regulars feel as they come back to their home away from home
The loss of jobs due to the COVID-19 pandemic, the shift to working from home, the need for social distancing, new health and safety regulations for food service establishments, and the growing strain on essential workers