Although digital metrics, such as social media followers, social engagement, views, click rates, and email opens, may seem to indicate success with a marketing effort, they don’t automatically translate into actual sales. According to data gathered by MDG Advertising, 28 percent of marketing agencies say that they are struggling with determining the impact of their […]
Author Archives: Linda Neukirchner
Tech firm selling to restaurants pivots in matter of days to thrive amid COVID-19, avoid layoffs
Rom Krupp had to make changes to serve his industry as dining rooms shut down.
Free tools and services for small business to fight COVID-19
In these tough times, the only thing that will help us win over this epidemic and come our stronger on the other side is our spirit to help out each other.
How To Manage Your Social Media in Times of Crisis
During this time of deep uncertainty and fear of what the future holds, it is important to take this time to invest in yourself, your business, your values, and your story.
OneDine Makes a Free Offer to Keep Restaurants Going
The impact of the coronavirus on the restaurant industry has been devastating.
How Technology is Helping Ease Customer Coronavirus Concerns
In such a short amount of time, the COVID-19 outbreak has had such a seismic impact on the restaurant industry. At first, we saw the cancellation of large gatherings and promotional events. McDonald’s canceled its worldwide convention. The James Beard Foundation postponed its annual awards. And Tim Hortons pulled 81 million cups designed for its […]
Embracing Menu Transparency
Transparency in food labeling goes back over a century when the Pure Food and Drug Act was passed in 1906. Pre-packaged food was a relatively new thing at the time, and it wasn’t unusual to find sand substituted for sugar or ground pepper shells mixed in with pepper. We won’t even get into the new […]
What Restaurant Operators Can Do to Safely Serve Customers During the COVID-19 Outbreak
Although it has been months since the first case of COVID-19 was confirmed in the U.S., we’re still only scratching the surface when it comes to understanding the public health impact of this novel coronavirus. Unfortunately, this unknown factor makes it extremely difficult to accurately determine exactly how restaurants will be impacted by the novel […]
4 Social Media Lessons From the Masters
There’s a lot of noise out there. A lot of restaurants clamoring for the attention of a hungry public. A hungry public that just wants to know where the best place is for a burger, or a beer, or a slice, or some sushi. They’re all out there, walking the streets, with money in their […]
#SaveOurRestaurants: What Restaurant Operators Can Do to Keep the Lights On As Coronavirus Continues
Unorthodox times call for unorthodox methods. And seldom have we as a people encountered more unorthodox times than what we’re living through today. As we all struggle to find new shows to binge while holed up in our homes, businesses of every stripe are looking for ways to reinvent themselves in a world in which […]
